Best practices when receiving leads to increase your conversion
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Speed to Lead
To enhance your chances of securing a lead’s business before they engage with another professional, it’s crucial to reach out immediately. If you can’t connect directly, we recommend leaving a voicemail and following up with a text message, as these methods generally yield higher response rates than email. A comprehensive follow-up strategy is essential for maximizing your ROI.
CRM Integration
For teams or solo professionals managing leads, implementing email forwarding for new inquiries is highly advisable. This ensures that no lead is overlooked and that your team can respond promptly within a set timeframe.
Nurturing Leads
Regular follow-up with leads can significantly improve your results. Consider the following:
- Does your team have an established follow-up process?
- Are you reaching out at different times throughout the day or week?
- Are you persistent in your outreach until the lead requests otherwise?
- How quickly do you initiate contact after receiving a lead?
We recommend developing a follow-up campaign to effectively engage and nurture your leads. This could include:
- Making an immediate phone call upon receiving the lead.
- Enrolling leads in an automated text message campaign to schedule a follow-up call if direct contact is not possible.
- Setting reminders for subsequent follow-up calls.
- Sending automated emails as part of your follow-up campaign to further nurture the lead.
Additionally, consider sending your calendar link to facilitate scheduling. Utilize phone calls, emails, and texts during your outreach, and share a brief video that outlines your value proposition and encourages them to connect with you.