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How to calculate: Conversion, ROI, and Gross Multiple Return
Calculating your investment is an ongoing journey while purchasing leads.
Conversion = The number of closings/ delivered leads X 100
Example:
2025 2 closings with 19 leads = 11% conversion (2/19)*100
2026 3 closings with 26 leads = 12% conversion (3/26)*100
ROI = Gain from Investment - Cost of Investment/ Cost of Investment X 100
Example:
Total spend = $3,360
Total Return =. $27,000
ROI = 790%
Gross Multiple = Total Return / Total Spend
Example from the above figures:
8.04X